South Korea and the Missing Video Game Section

The Korean peninsula, June 2009. I could feel electricity in the air. I was excited to be here. I got settled, and I plugged in my Xbox 360's power cable to an adapter that I bought for $10 at the airport. That went into the outlet in the wall and two seconds later, I heard a small pop. Then, I could smell electricity… » 3/21/12 8:00am 3/21/12 8:00am

Former Miss Korea Becomes Game Character (It's Not What You Think)

Kim Sa-rang, a Korean actress ( Secret Garden » 3/21/12 7:00am 3/21/12 7:00am) and the 2000 winner of Miss Korea, has entered into mutual symbiosis with MMORPG . Kim agreed to model for a photoshoot and commercial, and there are further plans for Kim to lend her voice as an NPC in the game. Kim said that she had fun with the shoot, and that she…

Korean Baseball Players Are Walking Video Game Advertisements Now

In a press conference on March 19, Nexon ( Maple Story » 3/21/12 6:00am 3/21/12 6:00am, ) revealed its official sponsorship of popular Korean baseball team the Lotte Giants. How popular is "popular," you ask? If the figures in this from last year are correct, the Lotte Giants' popularity is Batman serious business, and here's the kicker: Starting…

What a Korean Pop Song Can Teach Us About Video Game Sequels

I'm going to ask you to think about K-pop Girls' Generation (SNSD)'s song "Gee". You know, "Gee, gee, gee, gee, baby, baby, baby..."


Now that you have that song stuck in your head again, check out the English remix by an American pop-rock band called Nylon Pink in the above video. For research purposes, I've watched… » 3/14/12 8:00am 3/14/12 8:00am

How Do You Lure Kids to a Power Rangers Beta Test? Pizza.

A Power Rangers Online » 3/14/12 5:30am 3/14/12 5:30am exists in Korea, which is about to enter its second closed beta testing phase from March 29 to April 4. Somebody thought it would be brilliant to lure students to test their game with the promise of pizza; the top ten school classes with the most applications for the beta test will each win ten…

Online Gaming Officially Makes You an Internet Addict in Korea

The Ministry of Gender Equality and Family (MOGEF) in South Korea released the results of last year's survey aimed at studying the causes of internet addiction. The Ministry conducted the study from October to December 2011, which was just around the time when Korean news began to report on school violence. The… » 3/07/12 8:00am 3/07/12 8:00am

All You Need to Punch a Stranger is a $9,000 Watch

An old man in the subway car near the seats reserved for the elderly, the handicapped, and pregnant women, grips the rack above with one hand; next to him is an older hiker, weighed down by heavy gear on his back, who carries his jacket, a second bag, and his age like a shield in front of him. The two men are standing… » 3/07/12 6:00am 3/07/12 6:00am

Conquering the World with Flying Penguins

Based in Seoul, Korea and Los Angeles, California, Gamevil describes itself as a world class leader in mobile game publishing. While "world class leader" is sometimes the language of arrogance or deceit, Gamevil was able to show the rest of the Korean mobile market this month that it can back its claims with numbers. » 3/07/12 4:00am 3/07/12 4:00am

From Generic Bullet Fodder to Distinguished Heroes: Koreans in Video…

"Are you a North Korean?" I've been asked this question as often in America as I've been asked by Koreans if I own a gun, because all Americans own guns.


The answer to both is "no". The two questions are too absurd to be borne, and the answer to both questions is obvious, but if you don't know anything about Koreans… » 2/29/12 6:30am 2/29/12 6:30am

Korean Police Flinging Angry Birds at School Violence

Yesterday, Feb. 21, the Korean National Police Agency and Rovio Entertainment announced the use of the Angry Birds » 2/22/12 4:30am 2/22/12 4:30am franchise as an ambassador in the campaign to prevent school violence in Korea. The police are hoping to take advantage of the familiarity that young students have of the imagery, which will be used at…

No, Korea, Gaming Does Not Make You a Bully

What might kill video games in Korea? The ice age.

Earlier this month, the South Korean government's Ministry of Education, Science, and Technology announced plans for its new game shut down system. The "Cooling Off" system would restrict young people from playing for more than two hours in one day by automatically… » 2/15/12 6:00am 2/15/12 6:00am